J14 is a special edition condom made exclusively for the World Cup. Inspired not only by the brazilian collors - it is green and yellow, J14 also tastes like caipirinha, a typical brazillian cocktail.
Launched in May, it comes in three different packages, all holding a single condom and is for sale for 0.79 USD.
The ad campaign uses humor and football language to bring fun, entertainment and sexuality all together.
Last week, from May 27th to May 30th, we held a Movercado Safari in Maputofor over 15 PSI platforms, including Myanmar, Bangladesh, Kenya and Somaliland.
The goal of the event was to not only showcase the distinctive features of Movercado, but also to dream and plan the future of Movercado in the following years.
During the Safari, the participants had the opportunity to learn about Movercado in first hand, not only through conference-like sessions, but mostly through field trips and role play.
Last week Lynne Featherstone visited us and wrote on her blog about the experience. Here’s an excerpt:
In Mozambique there is limited access and knowledge of family planning and other health services. In rural areas families find it difficult to get to hospitals and pharmacies, because they are often too far away and transport is limited. Half a day spent travelling to a hospital means half a day less of work. At the same time the shops that are accessible often only stock 2 or 3 items, and they are the products that sell the best. This doesn’t include healthcare products and as a result only 12% of the population use contraception.
The charity I met today – Population Services International (PSI) – is changing that. They use an innovative system that creates both demand and supply for health products. People are invited to attend a health education seminar after which they receive mobile phone vouchers for health products which can be redeemed for free at shops and pharmacies. This not only encourages people to use contraceptives but also encourages shops to stock them. At the same time it also generates a network of wholesalers and ‘Avon Lady’ style distributors. They go door to door encouraging people to take-up the products, which are still free to the customer, whilst the ‘Avon Lady’ earns a commission. This dramatically increases access while also giving people the chance to earn an income. Today I met a star seller who has been so successful that she could start building her own house.
Lynne Featherstone meets distributors and sellers of health products, including star seller (right) who has been able to start building her house. Picture: Julia Smith/DFID
The full piece is available here.
Tem Mais aims to provide access to health related services and messages through a network of franchises with the help of community health promoters, community health counselors and maternal and child health nurses.
The franchises can be in private clinics; community centers; health facilities and pharmacies. There, the beneficiaries would have access to services such as family planning; HIV testing; Malaria testing; blood pressure screening and nutrition counseling, among others.
Between January and March, in Maputo, over 300 people had access to said services through Tem Mais franchises.
In Mozambique, malaria is responsible for almost 30% of all registered deaths in local hospitals.
Pregnant women and children are the most affected, due to the fragility of their immune system. About 60 percent of all pediatric admissions are due to malaria.
Most investment goes to mosquito nets, human resources & technical assistance and insecticides & spray materials. But unfortunately there is still a long way to go, as only about 40% of the population has access to a mosquito net.